This is William (Henderson). I am the Product Manager at what3words. Previous to this I have been a founder, designer and product developer specialising in the growth of early stage companies.1 I have worked on ten startups, three of which I co-founded, across a range of sectors including Architecture, Consumer Goods, Design & Media, Education, Venture Capital and Mapping. And I speak (ever depreciating) Mandarin.

1I specialise in Product development and utilise Graphic design, Web design & development, Architecture and Technology to build great things.

2009

After graduating with a first class degree from the Bartlett School of Architecture, UCL, I moved to the most exciting and dynamic architecture environment at the time – the megalopolis of Chongqing, Southwest China.2

2Not sure where Chongqing is? Check it out on the map and read some information from the Guardian and Wikipedia.

2010

I began studying Chinese language and calligraphy. Then, following a successful competition bid in partnership with a local architect, I established an architecture studio, going on to complete ten projects over two years with a team of ten people.3

3More details can be found at PACQ projects gallery. See Richard Macauley, ‘Wild West’Surface Asia Magazine, April/May 2012, pp. 92-95 for a feature on the studio.

2012

After two successful years I sold my share in the studio and founded a startup studio, focusing on education, digital media and consumer goods.4 At the same time, I built Chongqing’s first co-working office space and established an international summer intern programme.5

4This came at a time when local investment began to shift from real estate to other emerging sectors. See ‘The Four Trends Driving China’s Future Growth, Forbes, July 2014.
5These were designed to house our portfolio companies and develop cross-cultural knowledge exchange respectively.

2013

I began incubating projects and companies: I bought and revived a food import business; I oversaw the creation of an online China-focused magazine; I helped build a lifestyle guide for Chinese cites; and I developed a new English language training school & drama-based curriculum.

2014

At the end of 2014 I moved back to London and over the past two years I have been central to the growth of what3words from an idea, with a team of six, to an indispensable tool for individuals and businesses around the world.6 We have won numerous high profile awards, gained users in over 174 countries, secured two funding rounds and now have a team of twenty six.7

6Explore what3words’ partners and integrations.
7See the what3words news page for coverage and awards, including the coveted D&AD Black Pencil.

Please take a look at my portfolio below for more details on me, my design and my projects.

what3words

what3words

Product Manager & Creative Technologist

CQubed

CQubed

Founder & COO

PACQ

PACQ

Co-founder & Creative Director

The CQubed Hub

The CQubed Hub

Founder, Operations

Arnaud Foods

Arnaud Foods

Design, Operations

KaKaGoGo

KaKaGoGo

Design, Marketing

Enchanted English

Enchanted English

Design, Operations